Some data for consumption - this is from my memory but should be pretty close - feel free to correct errors:
2008 SRT8 Challenger 1 year limited edition 6400 units only way to get Hemi Orange paint code - HUGE ADMs on these. Most paid a min $50K base price plus $10K - $25K ADM - current KBB value for an excellent example with 500 miles for my zip code is $26K
- 2009 SRT8 Challenger offered again AND upgraded, yep Hemi Orange offered as well - 2008 owners very upset
2011 Inaugural Edition - limited to 1100 US / 392 Canada - Base price around $46K - KBB doesn't even list them Google says they're worth about $37K today. No one even talks about these anymore and they were very limited quantity.
2015 Hellcat - ground breaking horse power that dominated - Not limited anyone that wants one can order one - amazing base price of $59K which was nearly fully loaded - Huge ADM - Dodge underestimates demand, parts supply issues = about half the people that ordered one got their order. Only about 7,000 saw production. The rest got a voucher for $5K off a 2016 model. 10K price bump for 2016. Pissed buyers got their deposits back (in most cases) and went and bought something else (Corvette anyone?)
2016 Dodge pumps out Hellcats like every red blooded American over the age of 16 was gonna buy one. The hype was waning, market is flooded and people are moving on. Cars sit rotting on lots. I personally bought mine for $12K off sticker and the car had been sitting on the lot for 7 months. They were all over the internet on fire sale at the time, I know because I was shopping.
2018 Dodge Demon arrives. Hype is back. ADM is back. Limited numbers make an already over priced car more over priced. Mainly went to collectors to be bubble wrapped hoping they'd be good investments. My buddy bought one for this very reason and bubble wrapped it away. He had a hard time selling but eventually sold it back to the dealer he bought it from 2 years later. I don't think he made much if any money. They do well at big auctions like Mecum and Barrett though. We auctioned one in 2018 at Challengerfest. Car on site so buyer could take it with them and couldn't get more than $105K. That video is on my YT channel if you wanna see. However, this car did give the Hellcat a shot in the arm and people took notice again.
2019 Hellcat Redeye arrives. Same drive train as Demon.
2019 - 2021 Power dollars make Hellcats a decent buy again at $10 off for every HP the car has, so that was about a $7,000 - $8,000 discount.
2020 - Hellcat Superstock added - it's a Demon without the crate for the most part. Didn't really do as well as Dodge thought I don't think. Only 192 built for 2020 making them very rare. 559 in 2021.
2021 Hellcat Durango introduced, only one production year announced better get it while you can!
2022 - Jail brake announced. People lose their minds and pay absurd prices for options that were previously included in the base model plus ADM.
2023 - Hellcat Durango is back for ONE FINAL YEAR (we promise this time). Last year for everything, better run out to your dealer and get your order placed, this is really it, we really really really promise cross our hearts and hope to die this time! We're also going to make 6 special editions that you can't order, plus one super special you can't order either, and a bunch of race car stuff too! Remember that Direct Connection stuff, yep it's awesome, you just can't order any of it either. Now run to your dealer now to order things you can't have!
That's what I'll remember